Marks Spencers Marketing Strategy - 1365 Words

Background: Marks Spencer was originally founded as Penny Bazaar in 1884; the company successfully developed itself into a retail chain store in the 1990s. It specializes on food, fashion and home furniture. Marks Spencer has become an international, multi-channel retailer with high profitability, all originating from a single market stall in the UK. (Marks Spencer, 2014) Over the decades, Mark Spencer has expanded rapidly and grew rapidly throughout the world. There are more than 85,800 employees working for MS in around 800 stores in the UK; in addition, MS has also 455 stores in 54 nations worldwide. (Marks Spencer, 2014) All the goods sold by MS are either designed by MS headquarter or co-designed with manufactures to ensure product quality and reliability. Cost-effective prices, good quality products are both characteristics that encompass the MS brand. Meanwhile, MS has also showed to have a very strong sense of social responsibility; in recent years MS has been concerned with the glo bal ecological environment and the implementation of eco-friendly operations. (Sustainable Review, 2013) It is not only establishing a good image for itself, but MS is also gaining the trust of customers. Moreover, Marks Spencer has crafted cross-store market strategies effectively, which make the firm footing and seeking development in the fierce market competition. (Marks Spencer, 2014) Although Marks Spencer has achieved great success, one of the main driversShow MoreRelatedBtec Business P4- Strategic Planning1220 Words   |  5 Pageswith an organisations corporate values and aims. The intelligent organisation today takes these issues seriously and seeks to design careful, flexible, comprehensive strategies to guide their decisions. Organisations such as The Coca-Cola Company therefore have established strategies for corporate citizenship. 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In this case study, we look at the relevant issues surrounding this decline and the initiative to turn this problem around. The topics that will be discussed include the business environment, resource and competence analysis, strategic leadership, culture, strategic optionsRead MorePestle Report on Marks and Spencer1497 Words   |  6 PagesThe Marketing Environment Assignment 1 Pestle Analysis on Marks Spencer Rachel Pulizzi Student ID No. 08498890 1st December 2008 Contents Page 1 – Cover Page 2 – Contents Page 3 – Introduction Page 4 – Political Factors Page 4 – Economical factors Page 4 – Sociological Factors Page 5 – Technological Factors Page 5 – Legal Factors Page 5 – Environmental Factors Page 6 – Conclusion Introduction Marks Spencer is a British retailer with over 800 stores in more thanRead MoreStrategic Planning And Strategic Marketing Planning795 Words   |  4 PagesStrategic marketing planning was formally introduced in 1950s with its all reviving attributes. The big organisations helped to grown the strategic planning orderly, it called comprehensive structure, later it adopted by numerous big and small organisations, George A. Steiner describes in his book â€Å"Strategic Planning†. There are various definitions of market strategy and every definition has its own aspect (Li et al 2000). According to Wensley (1983) marketing strategy is an act, a practice and a